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Bhakta - Spirits Like No Other

Bhakta - Spirits Like No Other

Sean O'Rourke was enjoying a trad path of roles as a rising drinks trade sales guy when he was hooked into creating the reins of CEO for Whistlepig Whiskey founder Raj Bhakta's new project of BHAKTA Spirits.

Show notes

We are intrigued by the RARE. Only the elusive is alluring, and only the uncommon can be distinctive. The level of craft we demand precludes the mass-produced. Scarcity alone is insufficient—we pursue the EXQUISITE. Life is too short for simple swill, and too hard for ostentatious austerity. Live well. An ancient spirit is an appreciating asset. History suggests that a limited release will eventually sell for many times its original value (business tip: buy a bottle to drink and one to save). Though occasionally quixotic, we do everything with PURPOSE. The goal of BHAKTA Spirits is Revival: of overlooked spirits, of decrepit farms, and more. We aim for excellence, not mere wealth.

Produced by Matty Rosenberg and David Furer at Radio Free Rhinecliff

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Sean O'Rourke

Sean O'Rourke

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